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CUSTOM BRANDING

CUSTOM BRANDING 

custom branding

You know those brands that just stick with you?
The ones that feel instantly familiar even before you’ve tried the product? That’s not an accident. That’s branding.

Sure, their product might be great - but what caught your eye was the look, the feel, the consistency. The logo, the colors, the patterns, even the tiny illustrated details that made it feel thoughtful and put-together. That’s the power of a well-built brand and it matters so much, especially for small businesses.

If you’ve been DIY-ing your brand with free fonts and quick fixes, it might’ve gotten you here—but your next chapter deserves better. Because your new brand? It should take you where your business is going, not where it’s been.

That’s where I come in.

I offer custom branding packages that are thoughtful, strategic, and handcrafted—right down to the illustrated icons and pattern design. Whether you choose the Starter Set for the essentials or go all in with the Full Branding Package, you’ll walk away with a cohesive, professional brand identity that truly reflects who you are and where you’re headed.

Let’s turn your brand into one they remember.

  • The Starter Set: The Perfect Mini Branding Package for New Businesses

    Just getting started and not quite ready for a full-blown branding package? The Starter Set is made for you. This mini branding experience gives you the essential tools to launch with confidence offering a polished, professional look that helps you show up like you mean it.

    Whether you're a new business owner, a side-hustler turned entrepreneur, or just testing the waters, this package is a strategic stepping stone toward a memorable brand presence - without the full investment of a larger brand identity.

    What’s Included

    • Primary Logo

    • Alternative Logo

    • 1 Brand Marks

    • Curated Color Palette (up to 6 colors)

    • 1 Logo Concept

    • 1 Revision Included

    • Mini Brand Guide

    • 4 Hand-Drawn Icons

    • One Brand Pattern

    • 1 Business Card or Email Signature Design

    Optional Add-Ons (Additional Cost)

    • Additional Revisions

    • Sticker Design

    • Merch Design

    • Packaging Design

    • Signage Design

    • Canva Brand Kit Upload

    • Social Media Templates

    • Instagram Content Prompts

    • Flyers & Print Advertisements

    • Podcast Cover Design

  • Full Branding Package: A Complete Identity, Built Just for You

    You're not just building a business - you’re building a brand that needs to look, feel, and function like the real deal. If you're ready for a professional, scroll-stopping identity that reflects where your business is headed, the Full Branding Package is for you.

    This isn’t just a logo - it’s a comprehensive brand system designed to give you clarity, consistency, and confidence. Every element is tailored to your unique story and goals, with plenty of strategic thinking (and hand-drawn creativity) baked in.

    Starting at $2,450, this package is fully customizable based on your business needs and any optional add-ons. Consider it your all-in-one ticket to a brand that grows with you.

    What’s Included

    • Primary Logo

    • Secondary Logo

    • 2–3 Brand Marks

    • 2 Logo Concepts

    • Curated Color Palette

    • Comprehensive Brand Guide

    • Mission Statement or Tagline

    • 10 Hand-Drawn Brand Icons (full color or outline style)

    • 2 Custom Brand Patterns

    • 2 Marketing Assets (print or digital)

    • Social Media Assets (profile image, cover photo, highlight covers)

    • Favicon

    • 3 Revisions Included

    • 45-Minute Launch Call

    • 7 Days of Post-Launch Support

    Optional Add-Ons (Additional Cost)

    • Additional Revisions

    • Sticker Design

    • Merch Design

    • Packaging Design

    • Signage Design

    • Canva Brand Kit Upload

    • Social Media Templates

    • Instagram Content Prompts

    • Flyers & Print Advertisements

    • Podcast Cover Design

  • “Can you just design a logo?”

    I get this question all the time.
    Sometimes it’s, “Can you just refresh my current logo?” or “I want to update my brand, but I don’t want to start from scratch.”

    And I get it, when you're running a business, it feels like a logo is the quickest way to look more polished. But here’s the truth: a logo alone won’t carry your brand.

    That’s why I don’t offer one-off logo designs.

    Your brand is more than just a logo—it’s a complete visual identity that tells your story, connects with your audience, and builds trust at every touchpoint. When I design for you, I’m thinking bigger: How does your logo pair with your fonts? What do your colors communicate? What do your icons, patterns, and brand marks say about your style and values?

    Because without that full-picture thinking, even the most beautiful logo can fall flat. It won’t feel consistent on your social media, your packaging, your website, or your signage and your audience will feel that disconnect.

    That’s why I focus on strategic, cohesive branding packages—not just a logo, but an entire system designed to work together. So whether someone sees your Instagram profile, your thank-you card, or your storefront, they immediately recognize it’s you.

    If you're looking to refresh what you already have without starting completely from scratch, we can absolutely talk about a rebrand that honors where you’ve been while setting you up for where you’re going.

    Let’s build something that sticks…far beyond just a logo.

custom design + illustration

custom design + illustration

Need design help? I’ve got you covered!

These custom design packages are perfect for one-off projects and are ideal for:

  • Event Marketing

  • Illustrated Maps

  • Custom Landmark Illustrations

  • Pet portraits

  • Custom Home Portraits & Closing Gifts

  • Wedding Invitations & Design Details

  • Holiday Cards

  • Baby Shower & Special Event Invitations

  • Merch design

  • Social Media Templates

  • Podcast Cover

  • & More!

Let’s create something unique and memorable for your special occasion or gift!

custom design & illustration

MONTHLY RETAINER

MONTHLY RETAINER 

monthly retainer

Retainer services offer reliable, on-demand design support tailored to your business’s needs. With a design retainer, you get priority access to a set hours on my schedule, ensuring brand consistency and faster turnarounds for all your projects. Retainers simplify budgeting with predictable monthly costs and eliminate the hassle of managing one-off requests.

This partnership-based approach allows for ongoing collaboration, giving your brand the creative consistency it needs to stand out. Limited availability.

Please Note:

  • Retainers do not include branding or rebranding—an additional fee applies.

  • I currently do not offer social media management or in-person event management/coordination.

  • Website management is available only if we’ve completed a branding project together.

SQUARE SPACE WEB DESIGN

SQUARE SPACE WEB DESIGN 

squarespace website

Offered as an additional service, Squarespace web design can be added to a branding project or incorporated later for past branding clients.

I currently do not offer it as a standalone service - only included as an add-on to branding packages.

Why is web design exclusive to past or current branding clients? Because a cohesive, high-impact website starts with a strong brand foundation. By establishing your branding first, we ensure every design element aligns seamlessly, creating a unified and strategic online presence that truly reflects your business goals.

IN CASE YOU WERE WONDERING..

❤︎

IN CASE YOU WERE WONDERING.. ❤︎

 FAQs

  • I’m passionate about small businesses! Whether you're just getting started or you’re ready to level-up, you’re exactly who I’m here to partner with!

    My custom design & illustration offerings are open to anyone who needs a little creative boost!

  • Project timelines vary depending on the details of each project. After our discovery call, where I'll learn more about your needs, you'll receive a personalized estimate, including an estimated timeline based on what we've discussed.

    On average, branding and web design projects take 4-8 weeks*. Clear communication from you will help keep things on track!

  • Project costs can vary based on the unique nature of each project. After our discovery call to discuss your specific needs, I'll provide you with an average project cost along with a formal, customized estimate. To secure your spot on my schedule, I require a 50% deposit, with the remaining balance due before final files are delivered.

    The average investment for a branding project starts at $2,450, with a limited number of “Mini-Brand” projects available for $1,250.

  • Yes, I offer payment plans for all projects over $500. A 50% down payment is required to book your project, but the remaining balance will need to be paid in full before the final deliverables are provided. Your payment plan will be outlined in your contract.

  • I sure can! Inquire for the pricing of this session.

    I offer a one-hour session where we’ll review your current marketing plan and tackle your biggest questions. I also offer Canva training via zoom during this time.

    With a Master’s Degree in Digital Marketing and Advertising from Liberty University and over six years of marketing/design experience - i’m your girl!

  • Once you reach out and I review your form to see if I feel we are a good fit together, I'll send over some additional details along with a link to my calendar to schedule our Discovery Call!

    The Discovery Call is a bit different from a strategy session. It’s all about answering your questions about my services and learning more about your project needs, so I can create a custom quote, contract, and timeline. However, we won’t dive into strategy during this call.

  • Click the button below and fill out my form! I will be in contact within 1-3 business days.

INTERESTED? LET’S GET STARTED